Startup Marketing Advice: Fatal Mistakes in Logo Design and How to Prevent them
Missing the Creative Brief, Unique Selling Point, Designing for Your Eyes and Lack of Exactly why More often than not, designers (and clients) tend to design a logo based on their own personal taste and preference, and conclude absent the brand's unique marketing point or what makes it rise from the crowd. The most important step in the process of any design project is the creative briefing process. As an entrepreneur, you should evidently have a particular direction, your brand (company) should have a quest statement, and this is where the creative quick should stem from. Look at your brand from the eyes of customers, not yours. Finally, the worst thing in the world is having to answer "Why was your logo design designed this way? inch with "Because I think i think good". Please have a very valid reason for the way your company logo looks and be prepared to defend it with your life. Relying on Electronic digital Effects and Limited Program Take away the gradien...